A Focus Group allows respondents to express detailed verbal opinions.
The Focus Group is a research method used to help companies explore and gain a deeper understanding of consumers' perceptions, feelings, motivations and desires. The Focus Group is a well-respected means of gathering in-depth, qualitative information, such as opinions, attitudes and desires.

Focus Groups bring eight to ten people together for a round table discussion lasting from one to two hours. Qualified participants are typically recruited by telephone and offered an incentive to attend a session. Participants are oftentimes qualified by targeted demographics.

Focus Groups can be advantageous.
Our sessions are usually recorded by video and audiotape to allow for discussion transcripts. This provides further analysis of qualitative and quantitative data from other regional and national sources.

We can learn what current customers and potential clients truly think. We can help determine "what if..." by providing detailed information and exploring possibilities. We assist in the discovery of competitive strengths (and weaknesses). This helps guide our customers in developing more effective marketing programs.